Hello all.... Not sure if this has been asked..... I know it has been partially covered in round about ways.... So I'm wondering who has advice / tips on how to throw a successful / well attended & $$ making event.... I am starting a once a month Gig about 1.5 hours north of Seattle (yes Seattle is SuperSaturated in BellyDance but where I'm at there is Nothing going on a saturday night stilly kind a cow poke town but growing). There are lots of Women who take BellyDance in the area but no regular restaurant gigs or anything. So I partnered up with another local BellyDance Teacher and our idea is to throw a event where we bring in a couple REally Good BellyDance acts from Seattle or around and pay them. Let 1 act be either a solo or troupe of one of our students, invite a another maybe less professional but fun troupe, we want musicians (arabic or otherwise) and a non-BellyDance act.... Kind of a Variety Show of sorts so to speak.....
The Bonus is there is Nothing else going on in the area.... The downside is we do have to get around the mentaility of quite a few folks wondering why we are charging for the event.... -what you mean professional artists should be paid?-mentality
So we had our first show... it was fairly well attended... I would have liked to see about 30% more peeps..... However I am happy... What I am not happy about is we are holding the event at a Vegetarian Cafe (there is a stage) and not many of our guests ate food or drank anything.... And my partner and I encouraged this in both the program, write ups & while we were announcing......
I realize in order to have a successful event you have to bring a mix of BellyDancers & non-bellydancers just out to be entertained and I want a entertaing show that is also open to a variety of talent level.......
So o.k........ of course we posted, advertised to students, calendar of events.......
I guess I'm just looking for any advice some of you out there may have..... thanx!
The Bonus is there is Nothing else going on in the area.... The downside is we do have to get around the mentaility of quite a few folks wondering why we are charging for the event.... -what you mean professional artists should be paid?-mentality
So we had our first show... it was fairly well attended... I would have liked to see about 30% more peeps..... However I am happy... What I am not happy about is we are holding the event at a Vegetarian Cafe (there is a stage) and not many of our guests ate food or drank anything.... And my partner and I encouraged this in both the program, write ups & while we were announcing......
I realize in order to have a successful event you have to bring a mix of BellyDancers & non-bellydancers just out to be entertained and I want a entertaing show that is also open to a variety of talent level.......
So o.k........ of course we posted, advertised to students, calendar of events.......
I guess I'm just looking for any advice some of you out there may have..... thanx!
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Re: Advice needed on how to advertise / get a Great Response for event
Tue, April 29, 2008 - 1:31 PMYou might consider changing your cover charge to incorporate something for the food as well. I've been to belly dance shows who did this in restaurants, and they worked with the owners to allocate $15 per person for food and then added whatever on top of that they wanted to cover the entertainment. People were then offered their choice of 2 or 3 different meals that could be provided for that price. Of course, depending on your local economy, you could charge a different amount.
Another option is that when people come in the door, your cover charge includes some sort of minimum drink order. For example, let's say the place charges $4 for a glass of wine. You might add $8 to your cover charge for this, and then give the person 2 drink tickets which can be redeemed ON THAT DATE for glasses of either beer, wine, or soft drinks. They don't have to redeem them if they don't want to, of course, but either way you've got $8 per person that goes to the restaurant.
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Re: Advice needed on how to advertise / get a Great Response for event
Tue, April 29, 2008 - 1:43 PMThose are great ideas. :)
Other options are to have a cover charge and per person minimum. For example $10 and $10 (may vary according to region). This way the entertainers get paid and the venue makes money.
Some places will have a buffet set up for these situations. So everyone pays, let's say $20. They get entertainment and a meal. A portion of that cost goes to the entertainers who are headlining. -
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Re: Advice needed on how to advertise / get a Great Response for event
Tue, April 29, 2008 - 3:51 PMNot along the exact same lines...but I can't express how crucial it is to develop a following by being consistant. If you are going to do something monthly, try to plan it on the same weekend night every month. It will become a habit for people to attend and to plan around your event. It will help build your base. If you keep changing the time, night, weekend, etc...then you are slicing your own wrists.
And yes...great ideas from both Shira & Samira...the other "S"'ssssssss.
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Yes to the above...
Tue, April 29, 2008 - 4:17 PMIt is a fact of life that many people assume that just showing up is supporting the dancers (or the musicians, or whoever is performing). Well, it would be if you were dancing in a park! But otherwise, If you don't charge a cover of some type many people will get a glass of water or soda and sit at the best tables for the entire show. In their mind, they were invited to watch a show, not to purchase a meal, no matter how you advertise it!
If you want to include food or drink in your cover charge then find out what your venue is used to serving at that time of night and include that. If your cover includes food the venue needs to be prepared to deal with lots of meal orders, and they may not be able to pull it off if they are a cafe that usually serve a lot of drinks at that time. Delays of one hour for a sandwich and tea with no water on the table won't thrill your guests. And the cover has to be collected in an organized way, either on the tab or at the door by someone dedicated to the task. And if the venue insists on seating guests who 'didn't come for the show' (and therefore don't have to pay a cover) - well, believe me, your guests will figure this out for the next time.
Ask me how I know this :) No, seriously, it's not just a belly dance problem. A local caffe owner tried very hard to provide great entertainment of all kinds with no cover or minimum during what is known as Trolly Hop weekends and ended up with entire tables of ladies who would take the trolley to his door, come in, sit down, order a tea or a soda or a water, and sit there for THREE HOURS while possibly-paying customers lined up outside the door.. He attempted properous thoughts and a generous attitude for a year. Now he charges a cover. :) Another time we went to a gig organized by a very well-known, well-liked and experienced dancer and organizer and met her outside during break in tears because people were coming in, not ordering anything and the restaurant owner was furious. I've talked to restaurant owners who discovered that people dealt with an open-ended requirement (no minimum) to purchase food by splitting a salad three ways and calling for lots of extra (free) bread to go with it.
So ignore people's desire to get great dancing for free and charge the cover that works for you! IMO.