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What is involved with sponsoring a dancer??? What are your responsibility's? What is thiers? How does that work out?
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Re: Sponsoring a dancer
Mon, March 23, 2009 - 11:54 AMThere are many many variables- and each is determined by the agreement between you and the sponsored teacher.
Some charge a flat fee for their time.
Some charge a percentage of the profits, or a percentage with a certain minimum.
Some demand high end hotels and special water, while others will be happy to stay someplace basic or with a host family.
The teacher is leaving their home, family and often their income for the weekend. The teacher prepares workshop materials and has the experience and or research to back them up. The teacher can put info on their website and networking pages as well as send out emails.
The sponsor (in my experience and what I was taught by Artie) pays for travel and makes all the local arrangements (studio space, performance space, transportation between hotel, venues etc), arranges registration stuff, and does all the local promotion work- which often also involves printing up flyers / postcards. The host pays for the venues etc (hopefully our of net income from the event), pays the teacher etc.
I think the most important things are clear communication, working together to be fair, and then good, strong marketing.
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Re: Sponsoring a dancer
Mon, March 23, 2009 - 3:50 PMIt's a little buried in Samira's fine summary but the information:
"The host pays for the venues etc (hopefully our of net income from the event), pays the teacher etc."
is crucial.
This means that the host typically assumes all financial risk. The teacher, while making the sacrifices of leaving home and family that Samira mentions, is typically guaranteed payment (which, if they are a sound business person, exceeds their local income). The host runs the very real risk of potentially paying thousands of dollars out of pocket.
While every situation should be negotiated based on its specifics, a simple starting point is:
There are three partners in every promotion
- The Talent
- The Producer
- The Risk
And each gets an equal share of the profits (or losses) after all expenses.
That means if the Talent assumes all the Risk, the Talent is entitled to 2/3s of the final take (or liability). If the Producer assumes all Risk, the Producer is entitled to 2/3s of the final take (or liability). If the Talent and the Producer split the Risk, they split the take (or liability).
Exceptions might be in the case where the Talent or the Producer has a proven record of earning above and beyond, and that should be negotiated in advance. -
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Re: Sponsoring a dancer
Mon, March 23, 2009 - 8:36 PM"The teacher, while making the sacrifices of leaving home and family that Samira mentions, is typically guaranteed payment (which, if they are a sound business person, exceeds their local income)."
What you seem to be saying is "if the teacher is a sound business person she will arrange for no financial risk, but if the teacher has no risk it really puts the promoter in a bad position to possibly lose thousands." Can you please explain this further, because it seems either a little contradictory ("teacher with good business sense "unfair" for sponsor"??) or maybe a reaction to a bad experience (or two or ten). I'm not asking about your situations, merely for more clarification on how you view possibilities vs "good business sense".
...the talent "taking all the risk" means very little incentive for the sponsor to promote properly. Certainly puts A LOT of trust in the sponsor.
...the sponsor taking all the risk seems to me unfair.
We had a thread on here a while back relating to percentages. I not in favor of the 60/40 split as I feel that is unfair...remember?
My scenario was not about large-scale events; which you are referring to with "potentially paying thousands of dollars out of pocket. ". But I have the benefit of knowing Viviana, her location and her market so I addressed smaller scale one teacher workshops. Large scale events are different. -
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Re: Sponsoring a dancer
Tue, March 24, 2009 - 9:42 AMSamira asked: What you seem to be saying is "if the teacher is a sound business person she will arrange for no financial risk, but if the teacher has no risk it really puts the promoter in a bad position to possibly lose thousands." Can you please explain this further...
Certainly. The lack of risk doesn't automatically make for good business. The potential for reward is generally linked directly to exposure to risk. That's why the risk gets a share unto itself. Avoiding risk should, logically, reduce potential profit share. Any party (whether it the talent or the promoter) that accepts the potential downside, should share the potential upside.
My comment about good business practices for talent was really about making a financial decision regarding the benefits of sacrificing local revenues (and comforts) for road gigs. If the math works (and sometimes it's not strictly dollars; the right exposure/association also has value), then talent that doesn't assume a risk role should have no stress regarding their outcome. Sometimes talent agrees to a deal before doing this math and later realizes that they're taking a loss. Sometimes this same talent might grouse publicly about that loss. That approach hurts the producer, the audience, and ultimately the talent. If the talent does inadvertently make a deal that doesn't work for them, I'd suggest using it as motivation to always do the math in the future and put on a professional face in the present.
As for talent that assumes no risk putting producers in a position of risk, well... That's kind of implicit, but nobody holds a gun to their head. If a producer freely enters into a deal with a talent that assumes zero risk, they must know that somebody is assuming all the risk and should probably figure out that its themselves.
I guess my entire point is that risk equals reward.
As for the threat of producers who forgo risk having very little incentive to promote properly, that's as proportionally true as the possibility of talent who forgo risk having very little incentive to deliver good product. If we encourage a healthy economy where all parties are fairly rewarded for their contributions, neither should ever happen.
Currently, the bigger threat to this scene is that posed by inexperienced producers. These well-intentioned folk step in to fill the void created when previous producers accept all-risk/low-reward arrangements and are subsequently burned to the point that they don't repeat the process. This removes the benefit of an experienced producer from the scene.
Every producer has a first time and that should be encouraged, but in the right scenarios. Perhaps the first time out, it's as an assistant to a veteran producer, or perhaps operating a more modestly scaled affair, with little to no inherent risk of loss. Perhaps it's as the minority-share partner with an established talent willing to accept the risk. There's lots of ways for it to play out but the goal should be creating a community filled with experienced producers capable of creating successful events. Logically, that means more lucrative opportunities for more talent more often.
Just as savvy producers weigh the draw/deliver of a particular talent for a particular project, savvy talent should vet producers just as vigorously. Does this producer have a proven and consistent track record of taking care of their talent and their customers? Will they produce an event that I can be proud to be part of? That last point, while often disregarded, is crucial for talent conscious of protecting and promoting their personal brand.
Ultimately, it the responsibility of every party involved to manage their own budget and live up to their role to ensure successful events that not only make the current event work but also deliver to customers (students and audiences) in a way that creates a positive impression of this community and grows the general economy. Failure by any party to deliver not only jeopardizes the current project, it damages the future viability of all projects by burning customers.
And this all holds true no matter what the scale. Producers in smaller markets who bring in a teacher from just the next town over may assume smaller risks, but their responsibility to deliver is just as large as the major-market mega-festival producer. And the challenge can actually be greater, because they typically have fewer resources to work from. But, while the financial risk may be assumed by a single party in these cases, the threat is absorbed by us all. Customers burned by badly produced local events may reasonably assume all events in this scene are just inherently badly produced and stop being customers, which hurts everyone.
And I loved the previous "Broken Dance Economy" discussion in this forum. It should be mandatory reading for anyone interested in the Biz of Belly Dance.
bellydancebiz.tribe.net/thread...75b6260 -
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Re: Sponsoring a dancer
Tue, March 24, 2009 - 5:58 PMBrad says, "Customers burned by badly produced local events may reasonably assume all events in this scene are just inherently badly produced and stop being customers, which hurts everyone. "
I couldn't agree more! There are numerous factors that go into making an event successful. It takes producers AND artists to work together so that the entire community has a positive experience. It needs to be a win-win. The needs of both parties need to be acknowledged and understood--but ultimately, it's the needs of the consumer that matters most. They need to have an experience that is valuable. We need producers that are good at what they do...and are not merely hobbiests trying to get a free or inexpensive from their favorite teacher. And we need artists that are not trying to make a dollar regardless of the cost, who recognize that the promoters need to turn a profit, and care about how they are being presented to the public.
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Re: Sponsoring a dancer
Tue, March 24, 2009 - 8:30 AMbrad- I like the logic behind the way you split things for a percentage.
personally, I like flat rates most of the time. If I know *exactly* what I am paying for venue, artist, promotion, etc. it is easier for me to pinpoint a break even point with sales and decide if it is worth it or not.
from the guest artist's end- locally, percentages have been a hassle & not very rewarding. For some reason, if I say I'll take a 50/50 split, few people show up, but somehow if the host knows she has to pay me a flat rate regardless of who shows up, the classes are full. I am a busy, busy lady. I will do what i can to help promote, but that is ultimately the sponsor's job, if they want a successful event. I view promotional help from the artist as value added- a bonus for working with a nice person, but I don't expect them to have time to do a huge campaign for MY event. -
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Re: Sponsoring a dancer
Tue, March 24, 2009 - 8:38 AMa few things to look at as a host:
contract- single most important job is getting a good, clear contract so everyone is on the same page!
venue- for workshop & for performance- sometimes booked as much as a year in advance (even for small shows)- can also include finding folks to do lights, sound, stage manager, cleaning crew
insurance
music licensing for the show
advertising- this is a whole topic in & of itself...
registration- sending out, collecting, manning the door
arrange travel, lodging & meals for instructor
arrange snacks & water & other comfort measures for participants
communicate clearly with participants and others involved (studio owners, service providers)
Organize- get tech sheets & performer info correct, make sure everything is running on time- no getting locked out of the studio, etc.
Have an emergency use computer & printer for the instructor (can not count how many times we didn't have enough hand outs!)
I'm sure there is more I am forgetting, but there is something to get you started anyway.
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Re: Sponsoring a dancer
Tue, March 24, 2009 - 12:06 PMAs long as your rates are reasonable and you have adequate draw/deliver, I have no issues with your expectations of a promoter. My only thought is that there are many (this is not directed any one individual) artists that think nothing of charging hundreds and hundreds of dollars per hour and don't think twice about what it takes for an organizer to pay all the expenses. There needs to be some education about the needs of the artist as well as the needs of the organizers so that everybody benefits.
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All of the above, and...
Tue, March 24, 2009 - 7:53 PMWe're still on a steep learning curve. The aspect I always find the hardest is tailoring the offering to our target audience. You cannot count on the artist having a decent picture or website, never mind about the right publicity for your area. Be prepared to do it yourself.
Buy-in from local teachers is really important when bringing in a $200/ hr Name. For regional teachers ($100/hr) then daughter's student base is sufficient to make a go of it.
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Paying for a teacher...
Thu, March 26, 2009 - 4:35 PMJust got a quote that had a per-hr floor and a % ceiling. However customary it may be to do percentages, I still don't like it. For all of the reasons above, plus: Unless the teacher is a partner or a member, it is not her business how much money we make. That is valuable and private business data. On the assumption that the reason for a % ceiling is to compensate the teacher if she ends up teaching a larger-than-expected group (which in turn means more work for her and more profit for us) I invited her to replace the percentage clause with a sliding hourly rate based on number of students registered. I hope she is willing to present a revised offer.
Another quote came in that will be impossible for us. The per-hour fee is almost twice what we normally pay -- but the fee was for 'up to one hundred students,' which is twice what we normally have. Someone must be having some very large events somewhere if the starting price is for 100 students! PS Can people really teach 100 + students to dance at one time? -
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Re: Paying for a teacher...
Thu, March 26, 2009 - 5:30 PMI just posted a shot of Jill Parker teaching at Spirit of the Tribes (quite some time ago, I'd guess)... There's over 50 students in the photo and that's just half the class. I'd guess there was close to 100 students in that session. Can't say if it was as effective as a smaller class , but it's certainly possible.
bellydancebiz.tribe.net/photos...288d244 -
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Re: Paying for a teacher...
Thu, March 26, 2009 - 7:08 PMOkay, that gives me an idea of what her target market is and why she would want so much money.
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Re: Paying for a teacher...
Fri, March 27, 2009 - 11:07 PMMaura- for my little local classes, I have a per student of (x) number surcharge too- I really detest the whole percentage thing from either end.
Aziza (of Montreal/Portland) was telling us last time she was up about teaching in Brazil (I think) where there were hundreds (s!) of people at each workshop- she was on a stage with a giant screen of her and they rotated at least 20 people at a time when they 'switched lines'
not the kind of event I'm in for, but I guess there's demand for it... I hope I didn't just inflate things in a memory of a 3 year old conversation... i just remember it sounded ridiculous.
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Re: Paying for a teacher...
Sat, April 4, 2009 - 2:07 PMWell, she never got back to me, and after seeing the photo Brad posted of the 100+ class I can understand why. We're small potatoes compared to that. As a matter of fact, half of the teachers I attempted to contact did not respond at all - something new for 2009 - never had any non-responders before. One teacher's admin ass't informed me they'd contact us if they decided they were interested - and then stuck me on a mailing list for their online sales, which I quickly removed myself from...
Personally, I enjoy giving a small boost to the careers of up-and-comers, when I can figure out how to sell the unknown quantity to the local dancers. And I enjoy meeting and learning from the Names who decide that they are curious to see what is happening in KY. And as for the rest of them... I guess Brad can send us a postcard!
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Re: Sponsoring a dancer
Fri, March 27, 2009 - 10:21 PMOn this page www.arabicdance.net/contact.html is a link to a contract used by Michelle Joyce. You can get a pretty clear idea about what is involved from her simple, straightforward contract.
I would avoid sponsoring someone who doesn't have a contract.