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I am of course always interested in how other people publicize their events and what works, especially to the non-BD GP. Therefore, what the BDSS does to advertise their events is of interest to me.
They are holding a couple of concerts within driving distance (100 miles) of us over the next week. The only advertising I've seen for the event is emails to us asking us to publicize their event to our mailing list and some postings on local internet calendars and tribes. I haven't seen any local newspaper or magazine ads or billboards and no radio ads. That doesn't mean none have been done, just that I haven't seen or heard them.
So, how about you in your area? Have you seen any BDSS advertising other than emails to folks who are already involved in BD? If so, what, where and when?
We have received several emails from them offering to let us put flyers at their event, have ticket raffles for our students, etc. But if the only audience targeted by them is the BD and Indian dance community then it won't give us any more exposure than we already have.
They are holding a couple of concerts within driving distance (100 miles) of us over the next week. The only advertising I've seen for the event is emails to us asking us to publicize their event to our mailing list and some postings on local internet calendars and tribes. I haven't seen any local newspaper or magazine ads or billboards and no radio ads. That doesn't mean none have been done, just that I haven't seen or heard them.
So, how about you in your area? Have you seen any BDSS advertising other than emails to folks who are already involved in BD? If so, what, where and when?
We have received several emails from them offering to let us put flyers at their event, have ticket raffles for our students, etc. But if the only audience targeted by them is the BD and Indian dance community then it won't give us any more exposure than we already have.
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Louisville
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Re: BDSS advertising
Fri, November 5, 2010 - 6:17 AMWell to be quite frank, their goal isn't to give you more exposure, it's to give them exposure to your students. And they do this, I'm sure, for the same reason that I don't sell my items at the local craft fairs -- the general public is not my target audience, the belly dance community is. -
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Re: BDSS advertising
Fri, November 5, 2010 - 6:46 AMWell, I'm not surprised about the desire to have exposure to my students :) However, I'm sorry to hear about the possibility that they are not attempting to target the GP. They are ARE sending us a lot of emails. -
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Re: BDSS advertising
Sun, November 7, 2010 - 12:09 AMWow. Just, wow. They don't want to target the G.P.?????? What? Do they need fewer fans or to make less money? The G.P. is where the next wave of dancers come from...... DUH!
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Re: BDSS advertising
Sun, November 7, 2010 - 5:35 AMBased on the info on their website, they don't seem adverse to exposure to the GP via mainstream newspaper and television interviews :)
www.bellydancesuperstars.com/con...html
And the quotes they use in their current teaser video seem to be oriented towards proving they are a GP treat.
However, I already know about the desirability of newspaper reviews and TV spots:) I was wondering if anything else other than the email-campaign had been spotted in any locale.
The email campaign was more elaborate this tour than the last time. We received emails targeted to us as both a belly dance studio and a bollywood studio as well as the generic 'join our street team' emails. I cannot gauge their effectiveness overall. Asking us to organize a raffle and send out invitations to our mailing list in return for a chance to leave flyers at the concert did not seem to have much ROI for either side. Our students knew about the upcoming concert and those who had $40 - $50 to spend on it were already prepared to go. And if someone at the concert gets interested in either belly dance or bollywood, we're just a Google search away. -
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Re: BDSS advertising
Thu, November 3, 2011 - 12:46 PMI was told that the local BDSS contact is the person responsible for local promotion, like tv, newspapers, along with selecting the local performers -
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Re: BDSS advertising
Wed, November 16, 2011 - 5:32 PMExactly right Helen. They do little if any advertising. They are more than happy to have you do it however.
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Re: BDSS advertising
Mon, April 16, 2012 - 7:57 AMI'm a bit late to be commenting but I can say that in the UK, it's not unusual to see/hear of TV and local radio appearances promoting appearances on a BDSS tour. Other than that, I think most of the publicity to the general public happens via the venues, which are generally large enough to have their own programme booklets, websites, etc, that would be seen by a lot of people.
I must add, though, that I'm not sure how cost effective ads in newspapers, etc, would be. I'm not a dancer and not connected to one, but I go to BDSS performances or others that look promising. I spread the word and sometimes bring other non-dancers, but I get the impression that I'm in a relatively small minority when I'm at shows. Unfortunately, there can be a 'mental block' for people to overcome when it comes to perceiving bellydance as a serious art form, but if you drag them along to something as good as a BDSS performance, I find they are impressed and might come again in future. Are there ANY bellydance performances in theatres that don't have audiences that are predominantly dancers/teachers and their associates?
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Re: BDSS advertising
Mon, April 16, 2012 - 8:00 AMI'm a bit late to be commenting but I can say that in the UK, it's not unusual to see/hear of TV and local radio appearances promoting appearances on a BDSS tour. Other than that, I think most of the publicity to the general public happens via the venues, which are generally large enough places to have their own programme booklets, etc, that would be seen by a lot of people.
I must add, though, that I'm not sure how cost effective ads in newspapers, etc, would be. I'm not a dancer and not connected to one, but I go to BDSS performances or others that look promising. I spread the word and sometimes bring other non-dancers, but I get the impression that I'm in a relatively small minority when I'm at shows. Unfortunately, there can be a 'mental block' for people to overcome when it comes to perceiving bellydance as a serious art form, but if you drag them along to something as good as a BDSS performance, I find they are impressed and might come again in future. Are there ANY bellydance performances in theatres, where the audience is not predominantly dancers/teachers/students and their friends/spouses/etc?
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