graphic design programs

topic posted Sun, May 4, 2008 - 6:35 PM by  Kristine
Hi everyone,

I was wondering what kind of software you all use for making promotional materials. I'm specifically thinking about making brochures (the two-fold kind). I've always just used Adobe Photoshop, which I *love* for making things like posters, flyers, business cards etc., but I am finding for brochures it is difficult to get everything centered properly when it prints out. I have to do a lot of fiddling to get equal amounts of around each "panel" in the brochure, if that makes sense. Do you have any recommendations for programs that would make this easier?

Thanks!
posted by:
Kristine
Canada
  • Re: graphic design programs

    Mon, May 5, 2008 - 4:14 AM
    I use MS Publisher. It was designed to do flyers, 3 fold brochures, etc. BUT - my caveat is that not many people work in this program so if you're needing to send it out electronically, you may run into issues there. However, it does have the ability to save the finished project as a .jpg.

    My Two Cents,
    Halleyah :)
  • Re: graphic design programs

    Mon, May 5, 2008 - 5:30 AM
    Don't know if this will work for you but I like saving my projects to a pdf file then printing....
    • Re: graphic design programs

      Mon, May 5, 2008 - 6:03 AM
      I know exactly what you are talking about because I have dealt with these problems myself in the past when working in Photoshop. I agree with Anthea and the PDFing idea- give that a try and then if that really doesn't work you might try investing in Adobe Illustrator. Photoshop is really not designed for desktop publishing, unfortunately.
  • Re: graphic design programs

    Mon, May 5, 2008 - 9:48 AM
    Depending on the project, I use either Microsoft Word for my brochures (if the layout is reasonably simple) or Adobe Illustrator (if the project is more graphics-intensive). Both allow me to control things like centering.
  • Re: graphic design programs

    Mon, May 5, 2008 - 10:07 AM
    If you want page layout (like for a brochure) InDesign is the correct Adobe program to use. Illustrator is okay for single page layout, but not suited for multiple pages. InDesign is awesome, and if you've used Photoshop it shouldn't be too difficult to learn. It is expensive unless you have a Photoshop license you can upgrade from. If you don't want to spend the money, work with Word or Publisher. They suck, but can be manipulated into decent layout.
  • Re: graphic design programs

    Mon, May 5, 2008 - 10:22 AM
    Kristine,

    I agree with Satya that InDesign is the correct program, it is an incredible professional tool. Word processors and photo editors are just not really the most suitable tools for desktop publishing, though clearly individuals do torque them for that purpose. I think this is because with limited resources, the sunk cost for the learning curve on a given tool gets amortized over increasingly more things: if you have a hammer, everything looks like a nail.

    However, if you are facing limited resources, there is open source software for graphic design that is actually industrial grade and that runs on multiple platforms. This software is free, both in price, and in your freedom to use it with respect to licensing. It also supports color management for printing. You might have a look at Scribus:
    www.scribus.net/

    The thing to remember though is that every really good tool requires some learning time, and it also takes some time to get acclimated to what makes for a good design ... though you may very well see in your mind what you want for promotional materials, and just want a tool to go do that with. This necessary learning can be done ... I recommended InDesign to local vendor, and she took a complex shopping brochure for her seasonal sales cycle from idea to release to print, in only about three weeks, while also of course running her store.

    I can also recommend some learning materials that really helped me with the professional tools, PM me if you choose one, and would like that information.

    Hope this information is useful.

    Blessings and Light,
    Michael
  • Re: graphic design programs

    Mon, May 5, 2008 - 11:00 AM
    The centering problem probably has more to do with your printer than the program you're using. I recommend InDesign for layout, but you might do better to invest in a higher quality printer, or getting your brochures printed professionally.
    • Re: graphic design programs

      Mon, May 5, 2008 - 11:20 AM
      I have the entire Adobe Creative Suite and all of the Quark programs (for text) and those are the industry standards and I have to use them when I do a project for a client or for a commercial print house. I don't use them for my own work because they are not "user friendly". Adobe is much more user friendly than any of the Microsoft products, but for the occasional user that has not studied graphic design, they can be thwarting.
      What do I use? Broderbund's "Print Shop". It is very easy to use. You can import photos, edit them and create shapes with ease and it won't require buying books and taking long tutorials to get going. I put out posters and graphics regularly for belly dance events and I can do them very quickly.
      Here is the most recent one that I just did for a show that I'm in this month:
      people.tribe.net/ec7a63b5-...145369bcd2
      I do several posters like this each month and since they are for friends and for shows that I'm involved with, I don't charge. These are more than satisfactory for our needs. The program also integrates beautifully with my Mac and I can export the finished file in any number of formats and sizes with just a click .
      For the casual user, this is the way to go, and it's also the way to go for an overworked visual artist. :)
      And the program is cheap (about $50) which makes it a whole lot more attractive than the $2000 needed to get set up with Adobe Creative Suite and Quark. "Print Shop" is made in two formats, one for Mac and one for PC. Make sure you get the right one for your computer.
      • Re: graphic design programs

        Tue, May 6, 2008 - 8:39 AM
        I agree with Jeffrey (who turned me on to Print Shop, btw)
        It is great for someone with a tight budget! Tho I think I need to take some lessons or somethin- I haven't been able to figure out how to do edge to edge, no margin printing with it, so I save as pdf, import to word & modify from there. I'm sure there's an easier way, but it works for now!
    • Re: graphic design programs

      Tue, May 6, 2008 - 11:19 AM
      I actually don't own a printer, so my stuff has been printed at a wide variety of places (troupe members' printers, campus printers, print shop printers) and it's always a problem, so I'm thinking that it's something to do with the programs.
  • Re: graphic design programs

    Mon, May 5, 2008 - 1:51 PM
    As a graphic designer, I use the Adobe Design Suite: Photoshop, ImageReady, InDesign, and Illustrator. Of these four programs, I mainly use InDesign and Photoshop. I use ID for layout, text boxes, etc. and I use Photoshop pretty much as an image editor and for creating background images, etc. InDesign is much better equipped, in my opinion, for actual layout work - you can set up a grid that all objects snap to, ensuring a clean layout with appropriate spacing, etc. For a brochure like you are describing, I would typically use InDesign. A more common program that would have similar uses would be Microsoft Publisher.
  • Re: graphic design programs

    Mon, May 5, 2008 - 6:42 PM
    Thank you so very much for your responses, everyone! I'm going to look into these options and see what's best for me. I definitely don't want to use Word... I've done this in the past, but really I prefer to just use photoshop. Feel free to make more suggestions though, and if I have any questions I will bring them up again. Thanks again!
  • Re: graphic design programs

    Fri, May 9, 2008 - 8:16 PM
    I love working with GIMP... an open source graphics/image processing software. Very easy to learn too. A version for every platform.
    Files can be converted to pdf or jpg fro sharing or transfer to printer services.

    For converting files, I recently discovered a powerful little tool: Nuance Converter Pro 5. It was only $70 and worth every penny. In the last 3 or 4 weeks that I've had it at work it has already paid for itself 100 times in saved time and effort. They also have a "trial" version.
    • Re: graphic design programs

      Sun, May 11, 2008 - 11:02 AM
      I totally love open source software, and I support and use it. However, not all such software is equivalent, nor up to the task at hand. One of the reasons I have the full Adobe CS3 is because GIMP does not handle camera raw (for photography) well, and it does not handle color space management. Not being able to properly manage color is a show-stopper, if you care about how your designs/photos look when they go to CYMK for press.

      By comparison, the open source desktop publishing program Scribus, which I mentioned before, does have color management, which makes an enormous difference. Scribus is also press-proven, e.g. it has been used for real applications. Scribus of course is a DTP program, not a photo editor, nor a line-art or drawing program. Open source program for photo editing and line-art have not as of now addressed the crucial issue of color management, which greatly inhibits their utility for professional applications.

      Blessings and Light,
      Michael
  • Re: graphic design programs

    Sun, May 11, 2008 - 9:38 AM
    Adobe Creative Suite! Industry standard. Correct your pictures in Photoshop, Build your graphics in Illustrator, Create your document in indesign.

    If you want quality 4-color work done, a printer will snort in derision if you bring in publisher or word files. Lots of printers and newspspers won't even accept them.

    Word and Publisher are not postscript programs and will not separate into true 4 color. I have worked in newspapers and print shops as a graphic artist for more years than I care to count, including 18 months polishing turds for a boss who accepted ANY kind of file. I thought my head would explode before I found another job, and my predecessor in that position had been only 39 and died of an aneurysm (and I was gonna be next).

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